The
Dental Laboratories Association are increasing their campaign of The British Bite Mark, a campaign that aims to raise public awareness of where their medical devices are made and as Ambridge Ceramics were one of the earliest members of the scheme we wanted to explain a little more about how we see The British Bite Mark benefitting the public and surgeons that choose to use a high quality lab.
The vast majority of the public are not aware of the different standards of traceability and skill required by each nation that produces dental restorations but in the UK the GDC and MHRA have gone to great lengths to ensure patient safety by demanding high levels of traceability, compliance, professionalism and a commitment to quality of care to patients from their members.
Because all this regulation has been laid out by these bodies solely to protect patients, it seems a good idea to ensure your restorations are made by technicians that have to be registered with and answer to these same bodies?
However there are a minority of dental restorations that leave the UK and this protective framework to be made in countries which do not have the same standards or traceability requirements, often without the knowledge of the patient who will have the medical device fitted.
This is not a simply case of trying to claim that work from one country is good and that from another is bad, but simply asking why the work is being sent offshore? If it is for economical reasons then is the patient fully aware of the option to have the work made within the protective framework setup by a skilled, GDC registered technician and what they are getting for their money?
Is the patient benefitting financially from the cheaper work being made by a lab in a country that is not regulated by the GDC or MHRA? or is the decision being made on their behalf and they are not being given the opportunity to make a choice between saving money or having the peace of mind knowing that their restorations were made by a skilled GDC registered professional?
The key to the whole issue is patient information and consent. If the patient is aware of all the information and still prefers to save money on their medical devices then that is fine, it's simply like the medical tourism which we have seen over the years.
However it's not maybe as obvious for that when many patients are unaware that their restorations were not made by a GDC registered technician within the protective system setup by the MHRA and GDC.
These people are unfortunately unwitting medical tourists who have not had the opportunity to be presented with the facts and weigh up the cost/benefits for themselves.
We live in a massive global economy and there is undoubtedly a benefit to using cheaper labour to keep production costs low, I think we are all aware that most of the technological devices etc. and many of the things we use every day are made this way?
But when we select medical devices and things we consume maybe we would make different choices if the fact were presented to us? The recent spate of health scares which have been reported in the media seems to indicate that some of the cost cutting in these areas has not been in the best interests of the consumers.
Although we don't agree with medical tourism (especially after seeing some of the shocking results that we have had to fix along with our skilled surgeons when some of these patients have come back to them after things have gone wrong) I can see why some people choose the apparent cost savings up front. However, I don't think it can ever be right that a patient becomes an accidental medical tourist because they are having restorations fitted that they are unaware have been made in an unregulated country.
At
Ambridge Ceramics we have ploughed hundreds of thousand of pounds into new technology and technician training to continually improve the service we provide to our surgeons and patients, along with submitting to further voluntary independent inspection by a 3rd party assessor to ensure we meet the DAMAS standard ensuring we meet the highest possible levels of traceability and conformity on all our technician training and materials used.
Joining The British Bite Mark was just another logical step in our commitment at Ambridge Ceramics to providing our surgeons with the highest level of quality, traceability, service and support available in the UK, we passionately believe that the standards and skills required to work as a GDC registered technician in UK labs are among the highest in the world and the work that comes out of our lab is also among the best seen anywhere in the world.
If you are a surgeon that uses a British Bite Mark laboratory then please don't waste the opportunity to promote this to your patients, it's a mark of the commitment to excellent quality and service you provide. It may also help to explain to the patient why your service could be slightly more expensive than the practice down the road. Are they offering the same exceptional levels of quality and care?
You are offering a superior level of service, quality and traceability, so why not make that clear to the patient? Be proud to stand out and be known for focussing on offering the very best quality and service and peace of mind that you possibly can.
We have patient information booklets available that you can get by giving Sean a call on 01765 607347 or by contacting The Dental Laboratories Association directly by following this link
So when the campaign hits full swing and more patients start to ask "What's in my mouth?" you will be able to point to The British Bite Mark and demonstrate your commitment to offering restorations that are made in a lab, governed by the MHRA and produced by a GDC registered professional dental technician.
The Dental Laboratories Association have launched a dedicated
British Bite Mark website that surgeons can use to find a laboratory but more importantly they have ensures that patients can find a surgeon that can supply them with these
British Bite Mark restorations.
Please look at the site and ensure you are listed, this is something we have already started to do this for all clients of
Ambridge Ceramics
